MILWAUKEEe delivers ground-breaking innovation in tape measure durability with STUDe Tape Measures. These Measuring Tapes are industry leaders in long-lasting durability. They feature EXO360e Blade Technology, protecting the blade from rip and wear damage with a high-density coating that wraps 360e around the blade, delivering the longest lasting blade. STUDe Tape Measure blades are 10 times more abrasion resistant so the numbers won't fade. STUDe heavy duty Tape Measures are fully encased in a reinforced frame and impact resistant overmold, allowing the Tapes to survive an 80 foot drop*. eThe cutting-edge measuring tape blade technology, combined with a heavy-duty, fully reinforced frame, and up to 13' tape standout makes our STUDe Tape Measures the most durable retractable tape measures for all your jobsite needs.