The 25-foot 2018 FATMAX® tape measure delivers 13 feet of straighter standout* to help you measure confidently from a distance. It's engineered to fit comfortably in the palm of your hand with baseball-inspired grip, and equipped with our patented Twin-Core technology for a compact case design. Plus, it's built to last with the longest-lasting blade coating ever applied to a FATMAX® tape measure and two times the BladeArmor® coating** to reinforce the hook end.